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New talent entering the PR industry remain ambiguous about career aims

December 18th, 2016 | by Aakriti Kaushik

With a host of career options available to choose from in the communications sphere, new talent entering the PR industry is ambiguous of their aim. You have to worship any profession for a minimum of three years to make a mark in the industry and that is what is challenging in today's scenario.


Media spokesperson – asset or liability?

July 2nd, 2016 | by Aakriti Kaushik

This post is inspired by specific events from last week where I was in charge of managing a broadcast interview with the local BBC radio and TV station, for a campaign focusing on innovation and technology in engineering.


10 reasons why mentorship is needed in PR

June 22nd, 2016 | by Hemant Gaule

Mentors are the rudder that will guide your boat through the career. Out of their wisdom and experience, mentors can offer incredible volumes of insights to young professionals on tactical aspects of public relations and decision-making therein


Interning with a PR start-up: the good, the bad and the ugly

January 12th, 2016 | by Aakriti Kaushik

With start up clients' dreams of turning their business into global giants to match the likes of Google and FaceBook, the start-up PR agency will need to find the appropriate balance between client expectations and budgets.


Why PRAXIS is India’s finest annual national PR Event

September 14th, 2015 | by Aakriti Kaushik

Now in its fourth year, PRAXIS has grown not only with the number of delegates and sponsors but as an event that has truly become a platform for bringing together PR and communications professionals in an inspiring and engaging format.


Step into political communications with LAMP, a grand tour of India’s democracy

June 12th, 2015 | by Shashank Shah

The Legislative Assistants to Members of Parliament (LAMP) Fellowship is a modern day à la Grand Tour of India’s parliamentary system of democracy. For the uninitiated, the redoubtable independent policy research institution PRS Legislative Research, as a part of its LAMP Fellowship programme, assigns a select number of talented, under 25 Indians from different walks of life to work as legislative assistants to Members of Parliament (MPs) for a period of eleven months


The glam side of B2B Tech PR

June 5th, 2015 | by Aakriti Kaushik

More often than not there’s little or limited information out there on what Business-to-Business PR really is, which is why it is still an overlooked career choice.



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